Meet the Founders

👋🏻 Meet the Founders at

Abs Elmaz, 35, Founder and Business Ops.
My name is Abs Elmaz and I’m one of the co-founders of I’ve been working in the social media landscape since 2011, originally building lead generation Facebook page apps for some of Australia’s largest retail/e-comm brands. I then started offering paid Facebook Ads services in 2012 when Facebook had just launched their self-serve ads platform. Between the years of 2012-2020 I spent over $6m on paid social on FB/IG managing, strategising and setting up ad campaigns. Prior to starting my agency, I worked in an Apple retail store for 1 year after completing a Bachelors Degree in E-Commerce/ Info Systems.

I’ve worked with some of the biggest brands in Australia (and across the world!) like H&M, Adidas, eBay, MTV, Hallmark, Village, Pioneer, Samsonite, Ticketmaster, Ticketek, AustralianOpen, Mecca Cosmetics, Cotton On… just to name a few!

In 2017 I started to pivot away from social media advertising as the space became too competitive with hundreds of new agencies starting every year. I moved my focus into building high quality SaaS (Software as a Service) applications with our own original IP and occasionally taking on work-for-hire client projects. I run the Business Development side of the agency while my co-founder is the CTO and manages day to day operations with the development team and active projects.

My main focus for 2023 is to grow LinkDM towards my goal of 10k users.

Twitter: AbsElmaz

Vipul Dholariya, 27, Co-founder & CTO.
Hey, I’m Vipul Dholariya, the CTO and Co-Founder of My career began in 2016 when I joined a startup called Srkay Consulting Group (Scikey), where I honed my skills in product development, system architecture, team management, and client handling. I had the privilege of working alongside some of the brightest minds in the industry and was able to develop a solid foundation for my future work.

Over the years, I have worked with a diverse range of domains such as Blockchain, Chatbots, FB, IG, Google messenger, Security, Hiring and most recently AI. My passion for emerging technologies and innovation has fueled my drive to stay at the forefront of the latest trends, ensuring that our team at consistently delivers cutting-edge solutions.

At, I lead the technical team and oversee day-to-day operations. My expertise in systems architecture and design has been instrumental in helping the company create scalable and efficient software solutions that meet the needs of our business. I handle development of different projects outsourced to us as well. Together with my co-founder, we share a love for creating unique, easy-to-use, ahead of trend apps that stand out from the crowd.

Twitter: VipulDholariya is now a badged Meta Business Partner!

We’re thrilled to announce to clients that has been invited to join the Meta Business Partners programme.Meta Business Partners are recognised for their ability to help businesses grow today and build for tomorrow on Meta’s family of apps. Based on programme criteria, has demonstrated excellence in following the latest Meta best practices for placement adoption and optimisation to drive meaningful business outcomes for clients; this expertise is signified by Meta Business Partner badge.

As a badged partner, we can help you build stronger integration by passing on the value gained from access to this programme. Our agency has access to advanced training across tools, products and best practices that can directly affect your advertising goals within Meta and its apps. Built to support both agency and client success, the programme also provides us with access to a variety of benefits specifically designed to fuel performance.